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Over 50% Want Electricity Usage Data Displayed In Their Homes


Wellingborough, UK, July 8, 2010 - A recent consumer survey from IMS Research found that over half of respondents consider displaying current electricity usage information in their homes ‘very useful’. Over 90% considered it ‘very’ or ‘somewhat’ useful.

This consumer survey analyzed the attitudes and expectations of 1,000 respondents (500 in the UK, and 500 in the US), to find out their views on a variety of smart home energy managementfunctions, including attitudes to demand response, and willingness to pay for remote home management functions. Lisa Arrowsmith, Market Analyst at IMS Research explains, “Increasing environmental awareness, the rise of web portal-based household management services, and the roll-out of smart meters, are all driving increasing interest in ‘smart home energy management systems’.

Some findings from the consumer survey were somewhat expected. For example:

  • Older respondents are less likely than younger respondents to choose to display household electricity data on their cellular handset.
  • ‘Early adopters’ are most likely to be willing to pay for remote home management services (such as controlling the temperature of your home online).
However, other findings, such as which companies respondents would be most willing to pay a subscription fee to, in exchange for remote home management services; and which demographic group was most likely to refuse to participate in demand-response programs, came as more of a surprise. To discuss the report findings further, please contact Lisa Arrowsmith.

About IMS Research

IMS Research (www.imsresearch.com) is a supplier of market research and consultancy services on a wide range of global electronics markets. The company headquarters is in Wellingborough, UK with offices in Austin, Texas and Shanghai, China. IMS Research regularly publishes detailed research on the Power & Energy markets, among others.

For More Information Contact
Lisa Arrowsmith – Market Analyst
IMS Research
Tel: +44 1933 402255
www.imsresearch.com
Lisa.Arrowsmith@imsresearch.com
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Chris George
Press Manager
IMS Research
Tel: +44 1933 402255
www.imsresearch.com
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