Northern Powergrid, the region's electricity distributor, has reached out to local communities to raise awareness of its free Powergrid Care Priority Services Register service for those may need extra help in a power cut.
The campaign, which was seen more than a million times on key local newspaper websites and social media, has resulted in thousands of people clicking to find out more about the free service.
Northern Powergrid, the company responsible for the network that keeps the power flowing to 8 million customers and 3.9 million homes and businesses across the North East, Yorkshire and northern Lincolnshire, launched the campaign as part of its commitment to supporting customers across the region who may needs additional help as a result of their health or personal circumstances.
The campaign encouraged anyone who has - or knows someone who has - a serious health condition, is medically dependant on electricity, elderly, has very young children or has mental health or specific communication needs to consider joining the Powergrid Care Priority Services Register.
Customers who register may be able to benefit from a range of services, depending on the nature of the power cut and their personal circumstances, they include:
- between one and three hours - personal telephone updates from the electricity distributor's specially trained Powergrid Care team plus a taxi to friends or family
- between four and six hours - option of a hot meal, a torch/glow stick and continued telephone updates
- between six and 12 hours - a call from the British Red Cross, visit from engineer and generator if needed
- 12 hours plus - option of alternative accommodation if required.
The campaign followed an eight-week campaign which ran on local buses across the region including communities in County Durham, Gateshead, Grimsby, Gainsborough, Seacroft (Leeds) Richmond, Redcar and Rotherham.
Anyone who would like to sign up to the free service or would like to find out more should visit northernpowergrid/care where they can access tailored information about the different support available and how to sign-up themselves, a member of their family or a friend.
Siobhan Barton, head of stakeholder relations at Northern Powergrid, said: "The investments we make every day in our power network means power cuts are a rare occurrence for most people. However if the lights go out, it's important that we know about anyone who may need extra support so we can keep them informed as a priority and deliver excellent customer service at a time when they need it most or may feel more vulnerable.
"It doesn't matter who you choose to buy your electricity from, if you - or someone you know - would find a power cut more difficult due to a medical condition or personal circumstances, then we can offer extra help while our engineers work to get your lights back on."
People who join Northern Powergrid's Priority Services Register will be kept updated as a priority and in some cases, the electricity distributor offers practical support such as sending one of its Customer Support Vehicles or organises alternative accommodation if they are part of a more complicated power cut that may take longer to repair.
To stay informed in a power cut customers can follow Northern Powergrid on Twitter (@northpowergrid) and Facebook or use their mobile to visit northernpowergrid.com to report a power cut and get regular updates and advice. Customer service advisors are also available 24/7 at the electricity distributor's contact centre and can be contacted by calling 105 - the easy-to-remember power cut phone number.