June 18, 2026

Power Points | Beyond Transactions: How Utilities Are Rethinking Infrastructure, Engagement and the Customer

by Elisabeth Monaghan, Editor in Chief

It is impossible to work in the electric energy sector without recognizing that rapid, ongoing change is constant. One thing, however, remains unchanged: electricity demand will only increase.

While new technology and innovations evolve, grid modernization remains a priority for the utility sector. In this issue, our contributors provide updates on what they are doing to advance grid modernization, why they chose the approaches they’ve taken and what lessons they can offer the rest of us.

There are a couple of articles I’m highlighting in this column because they capture some of the latest trends shaping the industry’s direction: the first examines how utilities can collaborate to modernize the grid more efficiently, and the second explores the shift from transactional interactions to personalized, relationship-based engagement. Both reflect a broader truth: change is a given, and the industry is rethinking not just what it builds, but how it learns, plans and establishes trust.

From isolated pilots to shared discipline

One example of this rethinking can be seen in how utilities are approaching grid modernization. In her article, “The Grid Will Not Modernize Itself: Why AEIC’s Grid Advancement Program Is Becoming a Movement,” Dr. Elizabeth Cook examines how utilities are changing the way they organize themselves to innovate, working to avoid solving the same problems independently, at great cost and with inconsistent results. The AEIC Grid Advancement Program is a structured, utility-led initiative built on a straightforward idea: no utility should have to navigate grid modernization alone.

Cook describes a challenge facing utilities across the industry. The pressures are converging all at once. We have AI-driven data center load, electrification, distributed energy resources, aging infrastructure and climate volatility, all unfolding at a pace the industry has never experienced before.

What makes the AEIC program distinctive is that it targets not just the grid, but also the process of modernizing it. Traditional planning was built for a steadier future, where load growth was predictable and capital projects could unfold over long horizons. That model will still be part of the answer, but it cannot be the only answer. The grid of the future demands a broader portfolio: physical infrastructure alongside software, data, automation and customer-side flexibility, evaluated together rather than in sequence.

The AEIC program also addresses a problem that is less visible but just as consequential: promising ideas getting stuck between interest and execution. Without a repeatable evaluation process, the same questions, who owns the problem, what does success look like and what cybersecurity review is required, get answered differently by every team, at every utility, over and over again. The AEIC model standardizes that journey, giving utilities a common workflow to move from idea to peer-reviewed pilot faster and with lower risk.

Across nearly every modernization use case, the same challenge emerges: data gaps identified too late can slow progress or halt a pilot altogether. The AEIC playbooks help surface those issues early, enabling utilities to address them before significant time and resources are invested.

From transactions to relationships

While utilities are rethinking how they modernize infrastructure, they are also rethinking how they engage the people who depend on it. One of the clearest explanations of this shift from transactions to relationships comes from Stefan Zschiegner of Itron. In his article, "From Service Provider to Energy Advisor: Redefining Utility Engagement,” Zschiegner describes how the relationship between energy providers and their customers has fundamentally changed.

As Zschiegner writes, "For much of their history, utilities have interacted with customers primarily through bills, service notices and periodic program communications. These touchpoints reflected a grid in which energy flows were predictable, pricing structures were largely static and customer behavior had little immediate impact on system operations. Engagement served a transactional purpose: communicate usage, collect payment and resolve issues when they arose."

Distributed energy resources, electric vehicles, rising electricity costs and increasingly volatile demand patterns are reshaping that relationship. Customers have evolved from passive rate-paying consumers to active prosumers whose decisions can directly influence grid reliability and performance.

To meet those growing expectations, Zschiegner argues that utilities must communicate at moments when guidance can still influence outcomes, rather than explain results after the fact. That requires moving from generalized messaging to personalized, behavior-based engagement grounded in high-quality data. When recommendations reflect actual usage patterns and are delivered before costs are incurred, customers are more likely to act on them and trust the source.

Grid-edge intelligence plays a central role in enabling real-time engagement. By processing and analyzing data closer to where energy is consumed, utilities can identify consumption trends, detect anomalies and assess how customer behavior affects grid performance in near real time.

The value of that real-time visibility increases when it is paired with artificial intelligence. By analyzing historical usage alongside factors such as weather and regional demand conditions, AI enables utilities to anticipate issues and deliver forward-looking guidance rather than reactive alerts, with recommendations that improve as customer behavior evolves.

Zschiegner's broader point is that utilities willing to make this shift will strengthen customer relationships, improve grid reliability and position themselves as trusted energy advisors rather than billing entities.

Together, these two trends point in the same direction. The industry is not just deploying new technology. It is rethinking how utilities learn, plan, collaborate and build trust – with customers, with peers and with the grid itself.

If you would like to contribute an article on an interesting project, please email me: Elisabeth@ElectricEnergyOnline.com

Elisabeth